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Pros and Cons of Private Label Brands

Private labels are making their presence deep and wide in all industry stretches. It is inclusively dominating and capturing every aspect of the consumer market. With the growing organized industry programs, connected agency networks and the supporting retail framework, the product makers and manufacturers are getting more exposure and value to be able to venture as a brand.

But, with these private brands coming in at a huge number and influencing market trends and consumer behavior, it has a huge impact on how the forces of demand and supply function and the way values are exchanged.

Private labels have their own innate virtues and traits as an entity of perceived identity and recognizable value. These private labels and brands come with their own set of pros and cons that affect consumer affairs and market perspectives.

Let’s find out what all these are, enumerating the major Pros and Cons of private label brands:

The major pros of Private Labels

Private brands are cheaper than branded products

Private brands don’t invest heavily in marketing and promotions as branded products do. Also, their overheads are restricted to a limit as they source their products from third-party manufacturers and engage in budget practices. These local products coming from local businesses help them achieve lower costs as they don’t have to bear any establishment or production cost. And therefore these are a cheaper option to go with over the branded products.

Private labels collaborate with each other to offer a product mix

In a private label setup, players generally keep their products restricted to a certain line or grade of the offering. This requires them to tie-up with other providers and come up with a broader product range so they can cater to the varying needs of their customers. This way they are able to offer a choice of products to the users in terms of variety, quality, and volume.

The emergence of new channels

About a decade ago, there were limited distribution channels available for private label brands. The things changed gradually and it is a different market scenario now. Today you have mass merchandisers facilitating distribution and selling for these brands. This has helped private labels grow and expand across different categories. This has also led new trends and practices to evolve in the sphere. Which has brought immense opportunities for customers to benefits from.

Private labels are now reaching a national brand status

Many Private Label Brands are increasingly gaining countrywide recognition and reach. A good example of this is “President’s Choice” which is being considered and treated by the customers across the US at par with branded products. They have a range of over 1,500 products of which many are listed among the top sellers in their categories. This is inspiring more businesses to look out for opportunities in private label selling.

The major cons of Private Labels

Private Labels fail to evolve fast

Retailers could experience a gap between the expectations and value offered to work with private labels. This is because most of the times private brands are not able to keep pace with customer requirements and trends as they show a low rate of adaptation. So, this makes it difficult for businesses dealing in a fast-evolving consumer market to go with Private Label supplies. As this restricts retailers to serve their users with the latest product and service options and makes them eventually lose customers to competitors.

Private label brands rarely innovate

Private Labels rarely innovate and this is a persistent problem across all functional areas and product niches. They mostly try to feed on the marketing campaigns and promotional drives established by branded products. Private Labels also don’t stress upon value addition or product realignment owing to their regressive marketing policy. And because of this reason, they are rarely able to excel through product improvement and innovation.

The consistency in quality is not assured

Another big turn-off of Private label brands is that even the most reliable of the product lines are not able to maintain the same quality across production batches. This is mostly because they have the least control over the manufacturing supplies and have to depend on the quality assurance practices followed by the third-party providers. This results in supplies with inconsistent product quality across different manufacturing lots.

Economic conditions have a great bearing on how they perform

The ability of a private brand to perform and deliver is highly dependent on the conditions of the economy. When the economy of a country goes weak and the dispensable income depletes, the market for private labels grows and sustains. On the contrary, when the economy is on a boom and the government policies and market trends are in favor of businesses, branded players get the edge and take over the Private Label consumer share.

Conclusion

More products bring in more competition in the shelf space. And Private Labels quite critically add to the competitive commotion in the format of branded selling with their characteristic economical and commodity-driven approach of marketing and selling. They have their own set of pros and cons, and this gets them a distinct position and space to function at a parallel capacity with the generic and branded product lines. And this is the reason Private Labels allow the market to attain an equilibrium of trade and consumption practices serving users with a greater scope, range, and value of offerings.

Five Remarkable Ways to Embrace Ethical and Sustainable Fashion

In this age of fast fashion, when everything takes the commercial route, it is hard to stick to something that is thinking of holistic good. That’s a truth that prevails with the majority. Most people don’t really care about what is wrong and right when it comes to selecting their clothes.

But there is a class of people who are increasingly realizing the importance of sustainable fashion and making their move towards doing the good to the environment. They are owning and promoting businesses and practices that take up conscious procurement of material, adopt minimal waste processes, implement fair-wage policies, go with an ethical course of production, and emphasize on the organic and eco-friendly choice of clothing.

This is still a smaller portion of people, but is growing at a substantial pace, and is potentially changing the face of sustainable fashion.

If you are too one from the conscious tribe and would like to adopt and contribute to sustainable ethical clothing as a user, there’s more than one way you can do this.

  1. Choosing the right material

There’s a lot that is available in the market in the name of fashion. There are attractive, cheap, and trending fashion that may dupe you against the real good organic clothing.

You have to be alert when choosing your clothing material. Hang around sustainable and naturally-derived fabrics like cotton, linen, and viscose. Along with handwoven khadi, recycled bamboo, and vegan silk fabrics that are more about creating fashion that cares for environment and life.

And these are not hard to fetch when you have the clarity and motive to choose eco-friendly and ethical fashion over the insensitive synthetic clothing.

  1. Support local trade craft clusters

Now, this is a barely thought-about point but is much valid when it comes to supporting sustainable practices of fashion. Going by the local manufacturers and suppliers who adopt indigenous roles and engage local weavers and artisans promoting handloom crafts, greatly contribute to the environmental good.

Besides, this lets the patronage of traditional craft to continue to create the equilibrium in the work cultures that are more dominated by the hyper-engineered commercially-inclined production practices that least think about the work and environmental ethics.

  1. Say no to sweatshops and labor exploitation

A great way to assure the ethical value of clothing is by looking at how it has treated people and resources in the course of making. If the conditions and policies that take over the process of production are not favorable for laborers and exploiting them to create your fashion, it is not worth wearing.

If the business is not providing for fair wages, basic amenities, and humanitarian practices, it should not be considered at any point if you want to support ethical fashion that is created morally and justly.

  1. Going with the business that least impacts nature

Most of the large foreign-investment clothing manufacturing plants and technology-intensive production houses are driven by pure commercial motives. They are bound to adopt practices that least care for the environment.

These bulk production facilities mostly engage in profitable format and process of working that involves high power consumption, toxic waste release, use of dissolute material, and capital-intensive practices that have a radical effect on resources and are harsh on nature.

Which should keep you from exchanging value from such providers and instead choose indigenous organic businesses over them.

  1. Recycle, up-cycle, donate

Organic clothing offers better utility and value. These are made out of bio-degradable and recyclable fibers and material that do not end up in landfills and pollute rivers. And much gainfully, these can be recreated and refurbished many times to be used in a new form.

Making the most of this innate virtue of organic clothing, you can opt to give these garments away to the NGOs and reprocessing units that serve charities.
Free from harmful chemicals and dyes, these can be used in any form and by anyone, creating a larger community value that synthetic and processed clothing can never offer.

Conclusion

These all are progressive attempts in the direction of going sustainable and ethical clothing with your fashion. These get you to make a virtuous selection with clothing that is good for your health, environment, and society, and contributes to the holistic welfare that aims at creating a better life for all. Just by making a conscious attempt at choosing the right clothes, you make that impact count and the idea conveyed quite visibly and viably!

How To Find The Right Clothing Manufacturer For Your Business

If you are looking to get started with your clothing endeavor and are on your way of finding a manufacturing partner, you need to be very cautious and specific in making your selection. As nowadays there are many options out there with a different set of offerings, trade experience, business credibility, service quality, operational capability, and value benefits.

No matter what your idea of a clothing business is, a dropshipping operation or a private label service, it is important for you to pick the right sourcing partner to get you a reliable and valuable solution in your practice of the trade. You need to be very particular about the selection you make here, as this is going to decide the most part of the success in the business.

To make sure that you do it right and with enough assurance of results, ask these questions to the clothing manufacturing suppliers:

  1. Are they able to produce your product?

The very first thing that you need to see here is if the clothing manufacturer is able to work on your product. So, when you are making your selection and considering options, you should look into the service provided by the manufacturers. Taking an example, if you are planning to work on a certain line of apparels (like swimwear) with some specific choice of fabric (say lycra) and design requirement (international fashion), you need to see if the provider have enough experience, ability, and resources in place to work on such products.

  1. What is their production capacity?

Now, this is something not every business at their initial state think of. As they just get their clothing line started they have to maintain stock and meet demands at a basic and meager level. But, as these brands grow in size and reach with time, they have to serve the growing clientele expanding and scaling their services further. So, it is always advisable to choose the manufacturing partner looking at the capacity of their production and their ability to meet the current flow and future needs of demand.

  1. What is the Minimum Order Quantity (MOQ)?

This is an important part to consider while you are making your selection of the clothing manufacturer. Because there are many providers who only work in bulk quantities and cater to requirements in volume. And also there are suppliers who break up their order quantities into easy numbers and accordingly adjust costs. You need to see if the items you need to purchase in a single order matches the supply framework of the manufacturing business or not. Asking them the Minimum Order Quantity or MOQ should get you to compare among the options that fit your needs and preferences of the size of the order.

  1. Can they provide product samples?

Ask your manufacturer for samples for the product you are looking to get created through them. You can ask them to either share with you something similar they already have with them or get a quick work sample ready for you. With this, you will get to fairly anticipate how well they are able to achieve a product you want them to produce as per your requirements and preferences. This is also important as you are assured of the measurements and the fit of the products when you have them checked and approved as samples.

  1. What is the extra or additional cost?

It is more than obvious that you need to pay for the basic fees for packaging and shipping in the process of acquiring the products. But, always be upfront and clear with asking for all the charges and fees, included and excluded. Take a total account of cost with a detailed breakup and ask them to reveal if there is any hidden cost or additional charges other than the regular fees. Asking this question to your manufacturer can save you from paying more and unreasonable.

  1. What quality standards they follow?

Quality is the most important aspect of any production. And this is what makes the difference in the long run. But, it is something very subjective to gauge and requires a keen judgment and thorough analysis. A limitation here is, you cannot be assured of quality just by talking to the manufacturer over calls or exchanging emails. So, better walk into their production unit or warehouse facility, talk to them in person, take a glimpse of the material and the processes, to get yourself the idea of their quality standards. And it is recommended that you do this at your pace taking your time, till you are fully assured about quality.

  1. How credible are they as a business?

You need to check with the authenticity of the business checking their industry accreditation and recognition. Here you need to look for trade certifications and listings. Better if they have of any recognized government or private affiliations and partnerships to prove their credibility in the industry. This is important as with this you get an overall idea of how credible and reliable they are as a business. And with this you will be able to find the right partner with a recognized business entity and approved practices.

Conclusion

Asking these questions to your shortlisted providers you will be able to get a better perspective and understanding of whom you should go with as your clothing manufacturing partner. While you do this just make sure you look for well-appointed details and evident proofs, provided by an authorized person from the business.

How to find an ethical clothing supplier and manufacturer?

‘Sustainable Manufacturing’, ‘Green Manufacturing’, or ‘Eco-friendly Manufacturing’ are buzzwords in the textile industry. As a fashion startup or an established fashion brand, fair trade clothing is incumbent for you. Why? First, manufacturing is not just about reducing costs but it now focuses on reducing its environmental impact. Second, consumers are becoming more aware of ethical clothing practices and why should they opt for an ethical brand.

Biggies like Levi’s have launched their exclusive range of eco-friendly and sustainable fashion clothing. So, as a fashion startup, you just can’t ignore the rising importance of sustainable manufacturing and ethical clothing suppliers.

But how do you find the right ethical apparel manufacturer for women or a sustainable women clothing supplier?

The article covers talks about the following:

What is sustainable manufacturing and its importance?

How do you find a sustainable clothing manufacturer and supplier?

Sustainable Manufacturing – the need of the hour

Sustainable manufacturing refers to the practice of meeting production demands while minimizing the manufacturing or factory’s impact on the environment. It covers issues like optimum utilization of energy and material, air emissions, water consumption, waste management, and recycling. Thus, sustainability advocates the use of more environmentally-friendly manufacturing processes. It also encompasses the safety of products, local community, and employees. It focuses on value-based production with minimal or no negative outcomes.

When you choose a sustainable manufacturer, you must consider the whole fashion supply chain. It structurally must include:

  • eco-friendly and ethical clothing suppliers,
  • material sourcing,
  • safe working conditions and safety precautions for occupational hazards,
  • sustainable manufacturing practices and distribution,
  • ethical consumer decision making, and green retailing practices.

How to find sustainable clothing manufacturers and suppliers?

Use ethical resources

The first step would be to use ethical resources to search for ethical apparel manufacturers for women. Many sites list the world’s best clothing manufacturers in one place. Brush up your knowledge about ethical farming practices and manufacturing before you begin your search.

Visit trade shows

While you can find ethical garment manufacturing units online, for a more personal experience, visit trade shows. Sustainable fashion trade shows feature ethical clothing manufacturers, designers, and retailers. You get plenty of options and can directly communicate with them.

Know about the certifications

As eco-friendly clothing is on trend, some manufacturers simply jump on the bandwagon and claim to be ethical clothing manufacturers. Don’t go with the face value and research about global and local certifications related to ethical clothing practices. Ask the manufacturers about their processes and policies. If possible, you can even visit the factory before finalizing the deal.

Cover the entire supply chain

Even if the manufacturer has all certifications and commits to follow sustainable practices, you cannot be sure that all members of their supply chain follow the same practice. Hence, find out about the members and parties in the supply chain of the manufacturer you have chosen.

Conclusion

You can easily find ethical manufacturer and women clothing supplier online. You just need to keep your checklist ready – ask about their certifications, inquire about the whole supply chain, and what are they doing to reuse manufacturing waste and use additive and lean manufacturing practices in a safe working condition.

Companies like H&M, TOMS, Patagonia, are already setting an example of sustainability in the fashion industry.

Partner with an ethical clothing manufacturer and supplier to produce ethical fashion and contribute towards a greener and safer planet.

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